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BigQuery & Data Analytics Services

AI is only as good as the data underneath it. We design and build the BigQuery foundation — encompassing the warehouse, the pipelines, business intelligence, and governance — so that data which is scattered around can be turned into a single source of truth that both your models and your teams can rely on.

Sound familiar?

When BigQuery is the right answer

Your data lives in silos

The customer relationship management functions are contained in one system, the operations in another and finance is managed using spreadsheets, which means that any question that involves more than one team takes a week of data exporting.

Reporting is slow and manual

The dashboards are updated once a month and the analysts spend their time copying the data instead of analyzing it.

You want AI but your data isn't ready

All AI projects come to a halt at the same obstacle, namely that the training data is either inconsistent, undocumented, or unreachable.

Capabilities

What we build on BigQuery

Warehouse & lakehouse design

BigQuery architecture modeled on the way your business actually asks questions, including schemas, partitioning, and access design, ensuring that it remains fast even as the volume of data increases.

Data pipelines

Using Dataflow, Pub/Sub, and Cloud Composer for both batch and streaming ingestion means that the process is reliable, closely monitored, and completely documented, right from the source systems up to the warehouse.

BI & dashboards

Looker and Looker Studio produce reports that answer the questions which leaders actually ask, offering self-service where this is appropriate and ensuring governance is in place when it is needed.

BigQuery ML & AI integration

Forecasting and classification models that run where your data already lives, with a clean handoff to Vertex AI for advanced machine learning — no shuffling of data between platforms.

Governance & security

Lineage, cataloging, row- and column-level security, and IAM design — so that only the right people see the right data and auditors can see the paper trail.

Cost optimization

Using partitioning, clustering, the slot strategy, and following query hygiene helps to make sure that BigQuery billing stays predictable, with many cases seeing cost reductions during the redesign process.

Use cases

Where this earns its keep.

Single source of truthReal-time operational analyticsAI-ready data foundationExecutive dashboardsEmbedded product analyticsWarehouse cost rescue
The SoftmaxAI Method

Every engagement runs spec-first, agent-accelerated, human-owned.

01 / SPECSpec

A written specification that has been approved by the client prior to any coding taking place — covering the architecture, the edge cases, and the acceptance criteria.

02 / BUILDBuild, with agents

The engineers arrange for the AI agents to carry out the specification in parallel, taking weeks rather than quarters.

03 / VERIFYVerify

The evaluations, tests, and security checks are carried out together with the build, and humans examine every decision that is important.

04 / SHIPShip & improve

The system has been deployed to your GCP or AWS, complete with monitoring, production evaluations, and retraining loops.

Proof

From the portfolio.

Technology & SaaS · GenAI & RAG

Turning raw user feedback into actionable insight

A production-grade pipeline on Google Cloud which automatically summarizes rating-based comments and identifies their sentiment, thereby converting large amounts of unprocessed user feedback into insights that teams can act on.

Read case study →
Stack

Tools we reach for.

Chosen for each project based on evaluations and fit — never out of habit.

BigQueryDataflowPub/SubCloud ComposerDataformdbtLookerLooker StudioCloud StorageDatastream
FAQ

Questions, answered.

Can you migrate us from Redshift, Snowflake, or an on-prem warehouse?
Yes. We assess your current schemas, workloads, and costs, build the BigQuery target in parallel, migrate incrementally with validation at every step, and cut over when the numbers reconcile — no big-bang weekend.
Do we need real-time data, or is daily enough?
It depends on the decision each dataset feeds — and we'll tell you honestly. Streaming everything is expensive; we design per-domain freshness: real-time where operations demand it, scheduled where it doesn't.
How does this connect to our AI plans?
Directly. A governed BigQuery foundation is what makes RAG, forecasting, and agentic systems trustworthy — grounded AI is only as reliable as the tables underneath it. We design the warehouse with your AI roadmap on the same whiteboard.
How do you keep BigQuery costs under control?
Architecture first: partitioning, clustering, and materialization designed around your query patterns, plus slot/commitment strategy sized to real usage and monitoring that flags expensive queries before they become habits.
Who maintains the pipelines after you leave?
Your team — deliberately. Everything is documented, version-controlled, and built with standard tools, and the spec doubles as living documentation. We offer ongoing support, but never lock-in.
Start here

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